How to Cut Packaging Costs Without Hurting Shelf Appeal

Overview

Learn proven strategies to reduce corrugated, flexible, and rigid packaging spend while maintaining or improving your retail presentation and brand perception.

Key Insights

• Strategic approach to packaging optimization that balances cost reduction with brand requirements
• Analysis of material alternatives across corrugated, flexible, and rigid packaging formats
• Real-world examples from food & beverage, CPG, and e-commerce sectors
• Implementation framework for testing and validating new packaging specifications

Why This Matters

Packaging represents a significant cost driver for most brands and manufacturers. However, cost-cutting initiatives often compromise shelf appeal, product protection, or line efficiency. This resource explores proven methods to reduce packaging spend while maintaining—or even improving—the customer experience and operational performance.

Who Should Read This

• Packaging Engineers and Managers
• Procurement and Sourcing Teams
• Operations Directors
• Brand Managers and Product Development